Friday, April 13, 2012

Family Business Strategic Planning | Inbound Marketing

Massive Sales Results @ 1/2 the investment

Family Business Strategic Planning

Article by Laura Morton

When conflict occurs in the family business, it can be traced to a disparity in the goals of the individuals, the family or the business. Perhaps a family member works in the business out of economic necessity, not because he or she wants to. Or perhaps the potential successor has plans for the business that differ from current management plans-different generations usually have different goals. Whatever the cause, the conflict must be addressed and resolved to avoid and prevent more serious problems later.

One way to define and align family and business goals is through business and family strategic planning. In these plans, you will create a mission statement for the business and for the family that allows each element to complement the other. Once you have completed this task, set goals for the family business that will allow the family and business to prosper. Next, develop a strategy to accomplish these goals and, finally, formulate policies and procedures that control the family?s involvement in the business.

Business Strategic Planning

Strategic planning for family-owned businesses requires that you integrate family issues, such as:

Massive Sales Results @ 1/2 the investment

This entry was posted in Marketing Strategy Definition and tagged Business, Family, Planning, strategic by JohnKrol. Bookmark the permalink.

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